Shayne had a vision – to create, market and sell the most indulgent low carb, low calorie gluten-free, vegan nutritious cupcake on the planet. Although her vision was clear, she knew she needed to find experts to bring her vision to life and to help her build her e-commerce store.

From an earlier rendition of her “look” to the now Guiltless by Shayne brand, the DesignInk Digital team was part of the entire process, from creating the logo, working with the packaging designer, providing comparative market sets to the entire website and e-commerce store build. Email and social integration completed the online store build. Guiltless by Shayne from concept to completion by DesignInk Digital.