Guiltless by Shayne

Shayne had a vision – to create, market and sell the most indulgent low carb, low calorie gluten-free, vegan nutritious cupcake on the planet. Although her vision was clear, she knew she needed to find experts to bring her vision to life and to help her build her e-commerce store.

From an earlier rendition of her “look” to the now Guiltless by Shayne brand, the DesignInk Digital team was part of the entire process, from creating the logo, working with the packaging designer, providing comparative market sets to the entire website and e-commerce store build. Email and social integration completed the online store build. Guiltless by Shayne from concept to completion by DesignInk Digital.

Guiltless by Shayne

Shayne had a vision – to create, market and sell the most indulgent low carb, low calorie gluten-free, vegan nutritious cupcake on the planet. Although her vision was clear, she knew she needed to find experts to bring her vision to life and to help her build her e-commerce store.

From an earlier rendition of her “look” to the now Guiltless by Shayne brand, the DesignInk Digital team was part of the entire process, from creating the logo, working with the packaging designer, providing comparative market sets to the entire website and e-commerce store build. Email and social integration completed the online store build. Guiltless by Shayne from concept to completion by DesignInk Digital.

Guiltless by Shayne, Vegan, Gluten Free cupcakes kickass Shopify website and design

Brand development

Customized Store

Fulfillment

Shipping

Coupons

Email Integration

Brand development

Customized Store

Fulfillment

Shipping

Coupons

Email Integration

Brand development

Customized Store

Fulfillment

Shipping

Coupons

Email Integration

DesignInk Digital - Guiltless by Shayne cupcakes reimagined Ecommerce Shopify webiste
DesignInk Digital - Guiltless by Shayne cupcakes reimagined Ecommerce Shopify webiste
My market is growing and changing. I know I need to grow too, where do I start?
I have a vision...how do I get my idea into kitchens?
I need to get my products online. How quickly can we make this happen?

DesignInk Digital made my first experience as a business owner completely seamless. As a person with very specific preferences, DesignInk Digital was extremely patient and creative when working with me. My ever changing ideas were consistently turned into real life concepts!

Everything from the website to my logo design was done with care, time, and detail. I am so pleased to be working with a team as hardworking and talented as this one. I highly recommend them for anyone launching a business! 

Shayne Hindes, Founder, Guiltless by Shayne

Challenges

  • Converting an idea into a viable, online product.
  • Identifying a clear and focused market for a developing product and creating a brand that combines both vision and market.
  • Unique product, fulfillment and shipping specifications.

What was accomplished?

Guiltless by Shayne is a beautiful, branded website with a customized ecommerce store, built specifically for an identified audience and yet flexible enough to grow as the market grows. The ecommerce store is  integrated with a specialty fulfillment and shipping center, subscriptions, coupons, and a custom web dev displays the ingredients and nutritional facts. The DesignInk Digital team worked closely with the product, packaging and fulfillment teams to ensure a smooth and streamlined ecommerce store launch.
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