Customize Your DIY Website
You know your business needs a website. You’ve researched and done a deep dive into DIY websites for small business options. You’ve learned about the difference between hosting, website builders, themes, widgets, plugins and extensions and thoroughly compared costs. And you’ve made your decision; you are going to DIY (do-it-yourself) and build your business website. […]
Mood Boards for Your Business
Anyone who has been on sites like Pinterest has probably seen mood boards. Mood boards are a collection of visual materials intended to convey a feeling or essence, and while they’re widely used by artists and hobbyists, they’re also a very useful tool for businesses. Mood boards can be an intuitive way to brand a […]
Got Swag? Promotional Products Can Grow Your Business
The next time you go somewhere, take a look around. From the shirts and hats people wear to stickers on water bottles, almost everything we see is advertising space. Promotional products, or “swag,” have become an almost essential advertising strategy. Swag has even been dubbed “Stuff We All Get.” Why would a business want swag? […]
8 Steps to Grow Your Instagram
Instagram is an effective tool to organically grow your business. Here’s a checklist to help you get started on the right track. Determine post objective What is the goal of your feed? Are you intending to share tips for others in your trade, or teach potential clients and customers about your services or products? Sometimes […]
Copyright-Free Images Don’t Have to Be Boring
It goes without saying that when it comes to internet content, images are everything! Think about it: more than half of the content you scroll through in a day is image-based, whether it be a still image or a gif. Having impactful imagery on a website or social media profile is essential, but wait! Are […]
Struggling with your social content? Repurpose!
You know that when it comes to the digital space – content is king. And yet how do you create the volumes of content required to run effective social media campaigns? There is no need to struggle with your social content – repurpose! Plan ahead – there is no need to scramble to create social […]
Does the idea of updating your website stop you dead in your tracks?
You’re not alone! Your website is your showcase for your business. Maybe YOU are your business, even if your name is not on your business it is a complete reflection of you and your team and that can be unnerving. Or is it? Your website is the foundation of your advertising, your first opportunity to […]
Understanding Your Audience
You’ve got your idea, product or services all ready to go. You are proud of the final result and are passionate about what you have created. You know that your idea is going to be a best-seller. Now all you have to do is build your website and your customers will come…right?!? Well…let’s pause for […]
Consistency, Consistency, Consistency!
Consistency means that your target audience is exposed to core messages, visual branding, and other brand elements on a regular basis, which can help them remember your brand. The practice of consistently delivering messages aligned with the core brand values in the same tone, presenting the brand logo, and repeating the same colors throughout your […]
How to Use the DesignInk WordPress Framework
This DesignInk WordPress framework is intended to facilitate the PHP development of WordPress plugins by standardizing action patterns and providing an object-oriented approach to the structure of a plugin. The goal is to encourage use of the correct coding standards for WordPress and expedite the process of building plugins. Part of the initial idea was […]