Digital Strategy

Navigating through the digital space can be complicated. Where do you start? How do you find the best strategy? What is the most effective channel or locate the places where your audience consumes information? And…what do all of these words mean?!? The DesignInk Digital Team walks you through a process to identify your audience, messaging and a focused plan to target your market and develop your web presence. Channel integration, customer touch points and user experience are reviewed and then integrated into a comprehensive strategy. Analytics and evaluation inform and update the responsive plan.

Site-mapping, indexing and updates Search console health crawl error identification and troubleshooting On-site optimization Optimize channel integration Set-up and maintain Google properties on-going optimization maintaining trends and keyword searches Content plan Content creation Video integration press releases Testimonials REVIEWS optimization of new articles or video category Keyword research Meta descriptions tag management BUSINESS INTEGRATION OF WEBSITE CONTENT Social media integration google properties setup DIGITAL BRANDING New products Email support New pages MONITORING WEB-PRESENCE (WITH CORRECTIVE ACTION RECOMMENDATIONS) POSTS Quarterly analytics reports Consultation for programming to increase web visibility Landing pages New events and posts Automators High quality traffic Ideas or growth and new business opportunities SIGNUP Heat mapping Training post support POP-UPS WEBSITE ACTIVITY Tracking