Avita Yoga

Avita Yoga® is a methodology that gently identifies restrictions impeding the body’s natural potential for freedom of movement, while simultaneously providing the mode to resolve them. Jeff Bailey, Founder of Avita Yoga, and owner of a yoga studio in Boulder, Colorado, needed to expand his new yoga practice from the filled-to-capacity studio classes into the global marketplace.

A critical component of the growing yoga practice included the demand for certified teachers and a licensed teacher network to support its growth and development. Jeff needed an online platform to connect Avita Yoga licensed instructors with up-to-date videos, instruction, classes, tools and resources.

Avita Yoga now has licensed and certified instructors in several countries and in studios across the United States connecting through the Avita Yoga Network.

Avita Yoga

Avita Yoga® is a methodology that gently identifies restrictions impeding the body’s natural potential for freedom of movement, while simultaneously providing the mode to resolve them. Jeff Bailey, Founder of Avita Yoga, and owner of a yoga studio in Boulder, Colorado, needed to expand his new yoga practice from the filled-to-capacity studio classes into the global marketplace.

A critical component of the growing yoga practice included the demand for certified teachers and a licensed teacher network to support its growth and development. Jeff needed an online platform to connect Avita Yoga licensed instructors with up-to-date videos, instruction, classes, tools and resources.

Avita Yoga now has licensed and certified instructors in several countries and in studios across the United States connecting through the Avita Yoga Network.

Avita yoga is Yoga for a lifetime

Licensing

Brand materials

Resources

Instructor portal

Videos

Classes

E-commerce integration

Licensing

Brand materials

Resources

Instructor portal

Videos

Classes

E-commerce integration

Licensing

Brand materials

Resources

Instructor portal

Videos

Classes

E-commerce integration

Yoga Loft's website offers class descriptions and scheduling options built by designink with Ingrid DiPaula
Yoga Loft's website offers class descriptions and scheduling options built by designink with Ingrid DiPaula
My market is growing and changing. I know I need to grow too, where do I start?
I have to take my retail business online NOW!
I need to pivot my online store to respond to my market’s changing needs. How quickly can we make this happen?

Ingrid and her team at Design Ink has helped me manage a complex yoga teacher training platform at avita.yoga. She has managed program support, advertising, print need, program development and all the backend tasks to make the front end work seamlessly.

Jeff Bailey, Owner/Founder

Challenges

  • Avita Yoga was a new, relatively unknown practice of yoga throughout the world.
  • The need for certified instructors extended beyond Boulder.
  • Quality and consistency in certification required a comprehensive hub for up-to-date sharing between instructors.
  • The global marketplace for yoga is highly competitive.

What was accomplished?

  • Built, developed and launched an online, one-stop-shop; a comprehensive hub for online program delivery for instructors and licensed practitioners of Avita Yoga worldwide.
  • Manage and update all materials, manuals, videos, workshops and licensing within the portal to keep the licensed instructor network up to date with relevant teaching materials.
  • Integrated, optimized and created brand awareness of  the Avita online yoga series.
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