The next time you go somewhere, take a look around. From the shirts and hats people wear to stickers on water bottles, almost everything we see is advertising space. Promotional products, or “swag,” have become an almost essential advertising strategy. Swag has even been dubbed “Stuff We All Get.”
Why would a business want swag?
- Brand Identity. A brand identity is developed through core messages and visual branding elements that enable your customers to remember you. Swag is a great way to develop consistency.
- Loyalty. Swag creates brand loyalty and retention.
- Brand Awareness. Whether you’re a new name on the market or releasing a new product or line, one of the best ways to raise awareness is through promotional products. Think of it as free advertising!
Another reason swag is so key is that it’s so fun! In fact, according to PPAI research 10 out of 10 people will go out of their way to get promotional products, and an estimated 88% of consumers remember a brand if they’re given a physical remembrance of it. Additionally, consumers (and your employees!) are more likely to develop a favorable opinion of your brand if they are given a promotional product. Consumers respond to giveaways and trinkets, no matter how small.
Is your business taking advantage of promotional product opportunities?
Whether it be a little keychain or a more useful item like a branded flash drive or a wearable, the options when it comes to promoting your brand are endless. Swag comes in handy for
- New product launches. Tip: work these into your social media advertising as well. Have consumers post photos with their swag for giveaway opportunities.
- Expos or events. Who doesn’t love to get free stuff at an event?
- New subscribers, customers, or clients. 85% of consumers are likely to do business with a company after receiving a promotional product (PromotionalProductsWork.org).
- Consumer loyalty and retention. 72% of consumers associate the quality of a promotional product with the reputation of a company (PPAA research). Promo items also have the highest recall rate for a consumer, surpassing internet ads, print ads and television ads (Industry Today).
- The Pass-It-On Factor. Not only do people actually use their promo items, only 20% of people throw them away and 79% pass on items that are no longer useful to them (PPAI).
So how can DesignInk Digital help you get your swag on? Ask us! We love the opportunity to connect with our clients to establish their brand identity and spread awareness through effective and fun items like swag.
