Practically Dying

Certified Thanatologist, founder of Practically Dying, radio show host and author, Kim Mooney has won national awards for innovative approaches to death support and education. Most of her work included face-to-face consultation, in-person speaking engagements and on-site workshops. Kim was interested in expanding her offerings to include a live, online, interactive professional development series for care-givers.

DesignInk Digital designed and built a customized 10-session “Lunch and Learn” live online interactive professional development series that included content, marketing and drips, ad campaigns and real time production support as well as comprehensive customer service and the production and publication of all materials, videos and emails pre and post series.

Practically Dying

Evergreen products

Email Integration

Live online workshops

Production support

Ad Campaigns

Coupons

Evergreen products

Email Integration

Live online workshops

Production support

Ad Campaigns

Coupons

Evergreen products

Email Integration

Live online workshops

Production support

Ad Campaigns

Coupons

My market is growing and changing. I know I need to grow too, where do I start? And, how do I maintain my own unique style online?

I really enjoy facilitating workshops - how do I take that online?

I need to pivot my business to respond to the digital space. Where do I start? And how quickly can we make this happen?

My business – end-of-life education – has always been a hard sell for people, until something catches their attention and they “get” how important being ready is. Working with Kathy and the DesignInk Digital team, we built a website that really catches people’s attention. People not only come to the site; they stay on the site, and they come back.

They also taught me how to promote my business in creative ways and organized all my ‘stuff’ to help me expand into e-commerce, and social media. Perhaps most importantly, they stopped a very sophisticated global hack from taking the business down.

Whether you’re just starting out in business, or want to take yours to a new level, bring your sparks to the DesignInk Digital Team.

Kim Mooney, Founder Practically Dying

Challenges

Deliver a live-interactive experience for professionals taking into consideration the audience requirements: limited time and resources to access professional development, a safe space and data privacy requirements.
Create an online experience that captures and maintains the unique characteristics of the client.

What was accomplished?

Built, developed and successfully launched a live online, interactive platform for the distribution of a professional development series for Practically Dying.
Created, produced, integrated, optimized and built a live interactive learning platform for Practically Dying to efficiently deliver services for professionals while maintaining full control of their data, database, emails and content.
Added unique features to the website that captured the client’s personality.
Coached and supported online production of workshops to maintain the integrity of services offered.

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