Parma!

Shannon Schnibbe, Founder of parma! the amazing cheesy, vegan food topping brand grew her company from her home kitchen to an international product distributed in major retail stores across North America. The “eatparma” website was antiquated and needed a more modern feel with a vibrant e-commerce user experience to capture discerning customers and to stay competitive in the rapidly growing vegan food market.

Parma! came to the attention of DesignInk when our Founder, Ingrid DiPaula was speaking about digital strategies on a live webinar series. The Parma! website was ready for the big time and Shannon Schnibbe wanted to take the company to the next level in the highly competitive vegan food space.  Parma! now has a complete e-commerce store, wholesale and retail portal and a fully branded, integrated blog and email service.

You have to try some parma!, whether you’re vegan, lactose-intolerant or just want to add some flavor to a dish!

Parma!

Shannon Schnibbe, Founder of parma! the amazing cheesy, vegan food topping brand grew her company from her home kitchen to an international product distributed in major retail stores across North America. The “eatparma” website was antiquated and needed a more modern feel with a vibrant e-commerce user experience to capture discerning customers and stay in the rapidly growing vegan food market.

Parma! came to the attention of DesignInk when our Founder, Ingrid DiPaula was the guest speaker on digital strategies on a live webinar series. The Parma! website was ready for the big time and Shannon Schnibbe wanted to take the company to the next level in the highly competitive vegan food space.  Parma! now has a complete e-commerce store, wholesale and retail portal and a fully branded, integrated blog and email service.

You have to try some parma!, whether you’re vegan, lactose-intolerant or just want to add some flavor to a dish!

Parma! You have to try some parma!, whether you're vegan, lactose-intolerant E-Commerce, Web Development, Product

E-commerce

Store locator

Shipping

Fulfillment 

Inventory

Coupons

Email Integration

Reviews

E-commerce

Store locator

Shipping

Fulfillment 

Inventory

Coupons

Email Integration

Reviews

E-commerce

Store locator

Shipping

Fulfillment 

Inventory

Coupons

Email Integration

Reviews

Parma! goes great on popcorn try some and order at eatparma
Parma! goes great on popcorn try some and order at eatparma
My market is growing and changing. I know I need to grow too, where do I start?
I have to take my retail business online NOW!
I need to pivot my online store to respond to my market’s changing needs. How quickly can we make this happen?

The DesignInk Digital team created a beautiful and fun new e-commerce website for Parma! in record time.

Preparing to go to Expo West and make a splash required a professional website, collateral information, an integrated email list and store locator in 5 weeks – and they made it happen! And then, when Expo West was cancelled they helped me pivot with email marketing, social integration, QR codes and a vibrant store locator.

Since the successful launch of the website, Ingrid and her team have become my go to team for all things marketing, from ad development, label design, blogger reviews and sales sheets. They get the Parma! brand and are alway eager to help me tell the Parma! story. They help me articulate my brand in a way that fits me.

DesignInk Digital maintain the eatparma.com website, update product information and create, publish and integrate articles and recipes, create emails and so much more. Everything they do is so innovative and fun – just like Parma! I know my brand and e-commerce store is safe in their hands. I just love these guys!

Shannon Schnibbe
Founder and Parma Mama
Parma!

Challenges

  • Expedited timeline
  • Transitioning from owner built, designed and managed website
  • Limited assets

What was accomplished?

  • Conceptualized, designed and developed a new website on an expedited deadline.
  • Moved hosting, gave the existing website a new look, added a comprehensive e-commerce solution and optimized the site.
  • E-commerce store completely stocked, integrated, branded and functioning.
  • Branded everything from website, sell sheets, social assets — in two weeks to achieve an expedited launch date before Expo West.
  • Increased website functionality with locators
  • Develop strategy to compete with their offerings on Amazon.
  • Email marketing, integrated setup, branded automators and templates.
Parma animation custom web dev elements for your website built by the team at DesignInk based in Boulder Colorado
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