What Matters Coaching

Launching an established local leadership coaching practice to grow to nationally when the owner has a very clear idea of brand and content is difficult to accomplish using a plug and play website template. Lyn Ciocca McCaleb had an idea about what her leadership coaching website should look like and worked closely with the DesignInk Digital team to articulate and then expand on presented concepts, designs and content to achieve her elegant and professional website What Matters Coaching. 

What Matters Coaching

Launching an established local leadership coaching practice to grow to nationally when the owner has a very clear idea of brand and content is difficult to accomplish using a plug and play website template. Lyn Ciocca McCaleb had an idea about what her leadership coaching website should look like and worked closely with the DesignInk Digital team to articulate and then expand on presented concepts, designs and content to achieve her elegant and professional website What Matters Coaching. 

What Matters Coaching, Lyn Ciocca, Web Design, Social Set-up Executive Business Coaching one-on-one Services

Website refresh

New logo

Updated brand

Content Plan

Channel Integration

Optimization

Website refresh

New logo

Updated brand

Content Plan

Channel Integration

Optimization

Website refresh

New logo

Updated brand

Content Plan

Channel Integration

Optimization

What Matters Coaching, Lyn Ciocca, Web Design, Social Set-up Executive Business Coaching
What Matters Coaching, Lyn Ciocca, Web Design, Social Set-up Executive Business Coaching
My market is growing and changing. I know I need to grow too, where do I start?
I think I know what I want, but I don't know what I don't know - can you transform my thoughts into something cohesive and elegant?
I need to pivot my online store to respond to the changing markets. How quickly can we make this happen?
The DesignInk Digital team brought my ideas and thoughts to life in my beautiful new website. They had my goals and objectives first and foremost in mind and worked with me to create content and images that captured what I wanted to say. The team helped me to see things in my business and on my website and challenged me to examine ideas that I had not yet considered; to the benefit of my business. I am very pleased with the professional photo shoot Ingrid organized with her colleague, photographer, Beth Sanders. We worked together as a team, and together we created a beautiful, informative and professional coaching website.
Lyn Ciocca McCaleb What Matters Coaching

Challenges

  • In-demand client had limited time to spend with production team.
  • The existing site was limiting and not a good fit for the client’s goals/brand.
  • A vision that was expansive and without the framework for understanding the possibilities.

What was accomplished?

  • An elegant, professional website that captured the voice, goals and look desired by the client in a manner that exceeded expectations.
  • The DesignInk Digital team coalesced and developed production schedules that worked for the client’s busy schedule.
  • Content and topics were focused, edited for clarity and optimized.
  • A new logo and brand look were integrated with re-branded professional channels.
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