If you have spent any time in the digital marketing arena, then you likely know that the most infamous buzzword is keywords. It gets tossed around a lot, but what exactly are they? And how do they fit into the bigger picture?
Believe it or not, you may know more about this marketing tool than you think. If you have ever jumped online to do a Google search for, say, ‘easy muffin recipes,’ or ‘how to get visitors to my website,’ then you used keywords to guide you to potential websites that will have what you are looking for.
Bam! That’s what they’re all about.
Knowing the right keywords can elevate your SEO efforts. While you may not be a mind reader, a little time and research can help you uncover the words that will connect you with your target audience.
Let’s dive in.
So, What Are Keywords, Anyway?
If you are looking for a formal definition, a keyword is one or more words that someone may use during an online search to get connected with a business like yours. They are a bridge to get what you have to offer in front of those who need it. It’s the secret sauce to winning in the digital marketing world.
Keywords are to SEO as water is to a garden. You can plant all you want but without the water, nothing will grow. You can try to take advantage of SEO and all that it is, but without keywords, it won’t amount to much. And, it surely will not help you grow your business.
Think about this—if you don’t place the right words throughout your website, how will the search engine know what your content is all about?
All the Right Keywords in All the Right Places
Researching and uncovering the right keywords will only get you so far. You have to know how to use them and where to place them. Too little, and you may not get noticed. Too many, and you get penalized for stuffing your content.
You are walking a fine line— and DesignInk Digital can help.
Where Do You Place Keywords?
As part of your SEO strategy, strong keywords should be naturally placed throughout your website content. This includes all of your web pages and your blogs. Make sure to use them in your titles, your headings, and in the body text.
Don’t forget to add them to your meta descriptions, too. This is important. Just be sure to keep them relative.
How Many Keywords Is Enough?
There is no magic number as to how many keywords you should use. Rather, the idea is to use them in natural language. Don’t use the same words over and over and don’t add them in where it doesn’t make sense. Take advantage of synonyms and various related keywords to mix it up a bit.
Many experts believe the density factor should be around 3%. However, do what works well for you. Because, as you know, you should be monitoring your progress and the effectiveness of your strategy.
Unleash the Power of Keywords: Your Digital Future Starts Here
DesignInk Digital will take your SEO to the next level with highly skilled keyword research. After all, finding the right keywords to help your business soar is the cherry on top of your digital marketing services.
Don’t prevent your business from reaching new heights — contact us today!
