Nourished Festival, is the largest gluten-free, allergy and specialty diet festival in the United States offering a stage for brands to present their products and consumers to enjoy opportunities to safely sample those goodies. Faced with increasing competition and a need to refresh branding, Jen Cafferty, CEO of Nourished Group asked the DesignInk Digital team to develop a “fun and festive” brand that would appeal to their emerging markets.
With health and wellness at the forefront, the DesignInk Digital team collaborated on a new look, name, logo, customized website, social and e-mail rebrand, event collateral, booth design and signage which reflected the excitement participants experienced when attending these world class events.