Nourished Festival

Nourished Festival, is the largest gluten-free, allergy and specialty diet festival in the United States offering a stage for brands to present their products and consumers to enjoy opportunities to safely sample those goodies. Faced with increasing competition and a need to refresh branding, Jen Cafferty, CEO of Nourished Group asked the DesignInk Digital team to develop a “fun and festive” brand that would appeal to their emerging markets.

With health and wellness at the forefront, the DesignInk Digital team collaborated on a new look, name, logo, customized website, social and e-mail rebrand, event collateral, booth design and signage which reflected the excitement participants experienced when attending these world class events.

Nourished Festival

DesignInk Digital has over 12 years of experience creating e-commerce websites. We specialize in the WordPress and Shopify platforms. We know the inner workings and offer custom solutions when our clients have specific needs they cannot find out-of-the box.

From individual products to subscription based, affiliates to wholesale distributors, we have the experience you need to run your business online. Want some assistance communicating with your fulfillment center? Do you have questions about tax codes in specific counties? Are you thinking of opening your market and shipping worldwide?

Logo

Brand Design

Market-driven website

Trade show collateral

Booth design

Social and Email Rebrand

Logo

Brand Design

Market-driven website

Trade show collateral

Booth design

Social and Email Rebrand

Logo

Brand Design

Market-driven website

Trade show collateral

Booth design

Social and Email Rebrand

My market is growing and changing. I know I need to grow too, where do I start?

I have to take my retail business online NOW!

I need to pivot my online store to respond to my market’s changing needs. How quickly can we make this happen?

Nourished Festival and the Nourished Group are a special focused brand in a quickly growing market. We had the opportunity to work with some of their energetic team to create a very custom, focused website for their exceptional festivals.

And then we were asked to create their own company refreshed site with their new branding as well. What a colorful crew!

Challenge

Bridging the gap and navigating change between their visionary leader and an in-house support team.
Establishing communication channels to articulate the direction of the design and development team and to support the in-house team.

What was accomplished

A complete rebrand.
DesignInk Digital developed a new name, logo, and look which reflected the perspectives of the emerging markets.
Festival floor signage.
Expo West booth design and print collateral was created.
Social platforms and e-mail marketing were rebranded.
A customized website focusing on a streamlined user experience was built.
The interactive website required significant design and custom development to allow the user to discover and learn about all of the unique dietary opportunities that Nourished Festivals offer.
Collaboration between the two teams at DesignInk Digital and Nourished Group emphasized a process which highlighted the strengths and supported areas in which gaps existed.
Designed an on-going communication network for monthly email, signage, social, ads and other support required during the rebrand transition.

Do you know what your audience demands?