Even as SEO has evolved over the years, the general idea of building high-quality backlinks has been a constant. It is a very effective way to rank higher and gain more traffic to your website. However, to maintain your organic traffic, you need to pay attention to how you approach backlinks.
For instance, there was a time when the quantity of backlinks was of the greatest importance. The quality didn’t matter as much as the number of links. Today, things have changed as link-building techniques are far more concerned with the quality of the link.
Let’s explore some advanced strategies for building some killer high-quality backlinks in 2024.
Collaborate with Relative Sources
As a business, you always want to position yourself as an authority in your industry, right? Therefore, if you are going to take advantage of link building, you are going to want to focus on websites that are viewed as pillars in your niche.
A Link Exchange
Reach out to others who are reputable in the industry and discuss a link exchange. It’s vital to ensure both parties benefit, sharing a similar target audience within the same industry. Be sure to maintain the aesthetics and flow of your websites in this process. Reciprocity is a basic principle here, like showcasing a client’s logo on your site and vice versa. While this can be executed in various ways, one excellent strategy is to have a resource or “partners” section, similar to this section at the bottom of the page.
Guest Posting
Another way to collaborate with a trusted source is through guest posting. Find websites or blogs that are in your industry and see if they would agree to a guest post with a backlink. You will create the guest post and they post it on their site with a backlink to yours.
Of course, for it to be effective, you will want to be sure that their audience blends (aligns) with your content so that the two fit naturally together.
Connect with Authoritative Sources
While collaborating with others in your industry can be helpful, backlinks from high-level institutions, the government, and media outlets can be exceptional. To do this, your strategy will need to include ways to reach these sources – and find them willing to provide a backlink.
Here are a couple of ideas.
Submit an Article to Media Outlets
Many of the well-known media and journalism websites allow guest articles from those who are considered experts in their industry. These articles need to be relevant, useful, and engaging if you want to have the opportunity to be seen. While similar to guest posting, there is a significant difference between having a backlink posted in a trade magazine and having it posted on a top news outlet’s website.
Score a Listing with an Industry-Specific Association
Connect with organizations and associations that are related to your industry. If they have a directory, see how you can go about being included.
Having a simple listing isn’t likely to come easy. Prove your worth and this will make your link-building efforts more powerful — and impactful.
Don’t Dismiss Local Sources
Local SEO can provide you with great backlink opportunities. This is highly beneficial for those businesses that rely on a geo-specific audience.
Obtain these high-quality inbound links from reputable local companies. A few examples may be a backlink in a local blog post, having a link to your website in a local business listing, or even as part of a local directory.
Using local sources in your backlinks strategy can increase your local search visibility.
Monitor and Remove Unhelpful Links
As with any type of SEO, constant monitoring is a must when it comes to link-building. Because the strategy is to focus on high-quality links, you want to get rid of those that are toxic to your digital marketing goals.
In other words, you will want to monitor the backlinks that go to your site, which are either irrelevant, damaging, or spam. If not addressed, these could significantly impact your growth.
How can you possibly add this to your work schedule, you may ask?
DesignInk Digital’s marketing team has the tools necessary to monitor all backlinks across the web, ditching those that are not healthy.
Time to Get Rolling On Your Backlinks?
We take the most advanced and effective digital marketing strategies and apply them in a way our clients will see results. It will always include high-quality backlinks at the beginning and along the digital strengthening journey.
Ready to elevate your business?
Want to see how this advanced strategy can impact your bottom line?
Make an impact today with the right strategy – CONTACT US now.
