Be Trū Wellness

Be Trū Wellness is a high-end, quality hemp product manufacturer with an upscale loyal retail clientele and a national wholesale business.  With a keen focus on classy marketing and selling with integrity, Be Trū Wellness needed an e-commerce store that provided reliable information, as well as one that could cater to its online retail customers, provide accurate and up-to-date retail locators and a portal for wholesalers. Additionally, Be Trū Wellness had the on-going challenge of complying with ever-changing advertising regulations related to their products.

DesignInk Digital successfully delivered a multitude of solutions to the ever-changing  external demands on Be Trū Wellnesses online presence.  Agility, respect and an ever-present understanding of the unique challenges faced by Be Trū Wellness created a strong responsive, team-oriented approach that allowed the company’s online business to grow and thrive beyond expectations.  

Be Trū Wellness

Be Trū Wellness is a high-end, quality hemp product manufacturer with an upscale loyal retail clientele and a national wholesale business.  With a keen focus on classy marketing and selling with integrity, Be Trū Wellness needed an e-commerce store that provided reliable information, as well as one that could cater to its online retail customers, provide accurate and up-to-date retail locators and a portal for wholesalers. Additionally, Be Trū Wellness had the on-going challenge of complying with ever-changing advertising regulations related to their products.

DesignInk Digital successfully delivered a multitude of solutions to the ever-changing  external demands on Be Trū Wellnesses online presence.  Agility, respect and an ever-present understanding of the unique challenges faced by Be Trū Wellness created a strong responsive, team-oriented approach that allowed the company’s online business to grow and thrive beyond expectations.  

Be Trū Wellness, Making Lives Better CBD, Email Marketing, Digital Strategies

Product Bundling

Subscriptions

Coupons

Wholesale portal

Email Integration

Fulfillment integration

Product Bundling

Subscriptions

Coupons

Wholesale portal

Email Integration

Fulfillment integration

Product Bundling

Subscriptions

Coupons

Wholesale portal

Email Integration

Fulfillment integration

julie Wilson, CEO Be Tru Wellness HEMP high quality products
julie Wilson, CEO Be Tru Wellness HEMP high quality products
The regulations about my online business is changing daily. How do I keep compliant?
I have to take my retail business online NOW!
Shipping costs more than my products. What are my options?

I’ve worked with many web companies over the years and have had one negative experience after another….until I finally found Ingrid and her team at DesignInk Digital! From the very beginning stages of conceptual design to the more complex issues from developing an E-commerce store and dealing with security and compliance, DesignInk Digital was there to handle it all. 

It felt great to finally work with a web team who genuinely cared about my business and worked overtime to build and protect it. I will never use another company to build and manage my websites again. Thank you, from the bottom of my heart!

Julie Wilson, Owner

Challenges

  • Shifting regulations in the CBD and hemp industries remain a constant challenge; one wrong move and the website could be shut-down or the business itself could be at risk.
  • Every decision, design, campaign and word had to be scrutinized and re-examined for compliance and then modified when regulations changed.
  • Additional challenges were posed when the company changed hands, brand looks, product formulation and a name change.

What was accomplished?

  • The Be Trū Wellness e-commerce website design and build grew from a Shopify website to a full-scale custom-built WordPress multifunctional online storefront complete with product subscriptions, affiliate offers, coupons, product videos, special events, wholesale applications, retailer locators, pop-up and automated offers.
  • Landing pages complimented nationwide digital marketing campaigns.
  • Digital strategies included campaigns that optimized and integrated ads, contests, and digital events with social assets, email marketing and search engines.
  • Research, testing and analytics drove all decisions from design and build to events and ad campaigns.
Who knew that the largest consumer of online hemp products was over 60?
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