Listen up — keyword stuffing, generic content, and poorly designed websites serve no purpose. If you want content that ranks in 2024, you are going to want to employ content marketing and SEO best practices.
Let’s dive in.
What is Content Marketing, Anyway?
In a nutshell, content marketing is all about creating and sharing value-driven, relevant, and engaging content to your target audience. The idea is to grab their attention and encourage them to take action — like visiting your website.
Content marketing can come in various formats, including podcasts, images, infographics, and videos. However, it is most commonly used in the form of blogs or articles that are posted to your website and shared through social media or email.
This is a great method for growing your brand and positioning yourself as an authority in the industry. The more valuable information you relay, the greater the level of trust you are creating with your ideal customer.
SEO: You Still Need It
SEO is different from content marketing. Consider it the foundation of your digital marketing strategy. Using keywords, backlinks, and website optimization, you can improve your site’s visibility — and boost where it will land in the search results.
The good thing about SEO is that it builds over time. The things you put in place today may not give you instantaneous results, but they will continue to increase your ranking down the road.
How Content Marketing and SEO Work Together
Some things in life are just better together — cookies and milk, cool nights and campfires, and content marketing and SEO.
In other words, to have successful content marketing, you need SEO. This is what helps your audience find your content in the first place. However, it is your high-quality, valuable content that will grab their attention and lead them to your website.
Each one needs the other. And both strategies work together to yield the best results.
Tips for Crafting Content That Ranks
So, what can you do to craft content that will get you in front of your audience and drive people straight to your website? Check out these tips for boosting your visibility in search engine results pages.
Keyword Research
Although keyword stuffing may be out, keyword research most definitely is not. Having the right keywords will play a huge role in your level of digital marketing success. So, before you start creating content, uncover the most relevant words or phrases that your target audience may be using in their search — and create your organic content around them.
Your content should sound natural. Again, do not stuff.
Know Your Audience
Your marketing efforts won’t do you a lot of good if they are landing you in front of the wrong audience.
Know who you are trying to reach and what their pain points are. Identify their needs, interests, and potential solutions. Keep these things in mind as you craft your content.
Create High-Quality Content
Your content needs to walk the walk and talk the talk. It needs to be informative, engaging, and easy to read. You want to use language that is clear — and flowing. Use headings and subheadings, even adding a keyword or two.
You want to sound like you know what you are talking about even if you don’t. Position yourself as an expert.
Promote Your Content
Don’t just create content and let it sit there, hoping someone someday will swing by and see it. Be proactive and promote your content. Share posts on social media, via email to your subscribers, or post them on key industry websites.
The more you circulate your content, the more likely you are to drive traffic to your website.
Crush Your 2024 Digital Marketing Goals
The year is more than half over which means you have two choices —
You can sit back, cross your fingers, and hope that you get some visitors to your website. Or, you can work closely with DesignInk Digital and let SEO and crafted content make it happen.
So what’s it gonna be? Contact us today and get started!
