If your business depends on a geographical location, then you need to make sure you appear in local search rankings. In other words, if someone within your locale is looking for what you have to offer, you want to rank high on their search engine results page to increase your chance of getting noticed.
But how do you do it? How do you boost your local search rankings? This article will explore everything you need to know about local SEO in 2024.
Use Local Keywords in Your SEO
Your first step should be doing some local keyword research to include in your SEO efforts. While you have likely already found the most ideal keywords for your business or industry, adding these local keywords can help you to rank higher in local search results.
What’s more, add some keyword modifiers. These can further narrow your targeted audience and increase your chance of scoring high on the results page. For instance, instead of “marketing firm,” add more descriptive words, such as “small business marketing firm.”
When you bring it all together with the local keywords, it will look something like this — “small business marketing firm in Birmingham.”
This will significantly boost your odds of higher rankings.
Optimize Your Google Business Profile
In 2024, taking advantage of Google Business Profile (GBP) is vital. It is the perfect space to meet your future customers and optimizing it will help you get recognition from Google. These will appear as a 3-pack of results that provide detailed info about the most relative companies.
You can enhance your profile by improving your listing with things like your business hours, a detailed description of your services, adding photos/videos, writing new posts, answering FAQs, engaging with those who leave reviews, and so forth.
Keep in mind that there is a verification process that you must go through, but this is just to make sure your business is legitimate and that you are who you say you are. This weeds out any fake businesses that may try to cloud your shining moment.
The best part? Not only does your GBP offer you so much — but it is free.
Separate Your Service Pages
If you offer more than one service to your customers, each service should have its own designated page on your website. This is a great way to increase your results, especially when a few local keywords are used within the content as well.
Each service page should be descriptive about the service itself, using high-quality, relevant keywords. Make sure that you include plenty of content about the service, even answering some of the most frequently asked questions.
Taking the time to do this can boost your local SEO in 2024.
Improve Your Website’s User Experience
There is no denying that most people who are searching for local businesses are doing so from a cell phone. This means that you need to have a mobile-friendly website that can provide the best user experience. Your pages should be able to load quickly and navigation should come easy.
All of this will play into your ability to rank in search results. So, give your future customers what they are looking for on the go.
Boost Your Local SEO with DesignInk Digital
Are you ready to take your business to the next level by optimizing your website to reach a geo-specific audience? Boost your local SEO with the experts at DesignInk Digital.
Contact us today to get started.
