Understanding Your Audience

Understanding Your Audience

You’ve got your idea, product or services all ready to go. You are proud of the final result and are passionate about what you have created. You know that your idea is going to be a best-seller. Now all you have to do is build your website and your customers will come…right?!? Well…let’s pause for […]

Consistency, Consistency, Consistency!

Consistency is key: Why it is important to know your brand in detail

Consistency means that your target audience is exposed to core messages, visual branding, and other brand elements on a regular basis, which can help them remember your brand. The practice of consistently delivering messages aligned with the core brand values in the same tone, presenting the brand logo, and repeating the same colors throughout your […]