Mobile SEO is not an option when it comes to your online strategy.
Look, life is busy and nobody wants to be stuck at the keyboard all day. That’s why our cell phones go with us everywhere. When was the last time you forgot your cell? (Probably never.) Didn’t you feel completely unprepared, even naked?!
[Yet, that doesn’t mean they don’t need to access the internet.]
Nearly everything can be done online today, with most people accessing websites using tablets or cell phones. What they see when they get there, well… It is going to create a first impression. Whether or not it’s a good one will be up to you.
A Desktop Experience on a Cell Phone? Only If Your Website is Optimized
Think about the last time you went to order takeout and had trouble viewing the menu from your cell phone. Did you have to wait for it to load? Perhaps you had to zoom in as far as you could just to read it. Or, maybe you couldn’t even find the menu in the first place!
When you’re hungry, ordering takeout should be easy — not a production.
Don’t let your site visitors have this kind of experience, regardless of what service or product you have to offer. The website should load quickly and be simple to navigate. They should be able to find exactly what they are looking for without any delay (or the need to magnify).
What’s more, when a potential customer is looking for something in your area, you want your site’s SEO to rank high enough in the results to grab their attention. Since Google uses mobile-first indexing, all of this has become a vital part of website design.
Think you don’t need to worry about this optimization in 2024? Think again. Here’s what you can do about it.
When Screen Size Shrinks, So Should Your Website
A responsive design allows you to use the same website for both mobile and desktop. The HTML code remains the same but the CSS changes depending on how it is being viewed by the user. In other words, it will look like the same site, just adjusted based on the size of the screen.
Giving your website this extra attention can:
- Reduce bounce rates
- Improve SEO
- Increase user engagement
Consider it the easiest and most efficient way to ensure that all of the visitors to your website have relatively the same experience. And, it makes it much easier for search engines like Google.
Ditch the Popups, Reduce the Plugins, and Keep Your Visitors Around a Bit Longer
Let’s be real — large pop-ups on a small screen can really put a wrench in the overall user experience. Consider removing them or, if you can’t let go, make sure your popups are small and easy to close. (We’re talking a big X.)
Plugins can lead to another distraction — slow load times. If someone is accessing your website from their phone, you can assume that they are looking for quick answers or immediate solutions. Give it to them!
An excessive number of plugins can cause your website to take too long to load. When someone is using cellular data instead of a wifi connection, this can take even longer. Wherever possible, minimize plugins.
Make Your Website Look Good With Clean Aesthetics
In the world of mobile websites, sometimes less is more. To make it easier for visitors to navigate their way through your site, choose themes with an appearance that is clean and minimalistic. It’s a cornerstone of DesignInk Digital’s web designs, clean, appealing and easy to navigate.
This doesn’t mean your website cannot have character, rather it is a great way to provide a better overall experience. How? A clean design helps your visitors find what they are looking for quickly and easily.
Bring Your Website into 2024 with Mobile SEO
When was the last time you took a hard look at your website via your cell phone? Be honest — just how good is it? Chances are, it can be better. Much better. Your potential customers may have thought so, too. That is if they even stuck around long enough.
Now is the time to enhance user experience with responsive design. And DesignInk Digital has you covered.
Contact us today to get started.
