Using proper keywords in your website content and regularly updating your blog to examine relevant industry topics are both helpful in setting you up for SEO success. But you cannot ignore the extra impact you get from having compelling title tags and meta descriptions. After all, ranking high in search results is one thing, but enticing a click is another.
What is it that draws them in? Title tags and meta descriptions are on-page elements of SEO that can boost traffic to your site. This article explores how to use them as part of your digital strategy.
What Are Title Tags and Meta Descriptions?
Both title tags and meta descriptions are valuable resources when building your website’s SEO.
Title tags, also known as meta titles, are the headlines found throughout your website. In search results, these title tags become clickable links that can drive people to your website. Simply stated, these titles are the blue links vying for your attention on a page of search results. Meta titles also show up when you post your link to various social media sites.
Meta descriptions are the short descriptions that appear underneath the title tags. They give you a clean, concise summary of what you’d find if you clicked the link. They should be eye-catching, informative, and encourage action. You want your meta description to entice the reader to click the title link and visit your website, right?
The key is to know how to craft title tags and meta descriptions that will get you noticed.
Tips For Creating Effective Title Tags
Want to get the best results from your meta titles? You will need to pay attention to a few key factors that will keep you in the most relevant position on the SERPs and give you the greatest chance of catching the eye of the reader.
Be clear and concise. You want your title tags to be clear about what the reader will find if they click the link. Don’t use any unnecessary lingo.
Keep it short. Not only do you want to keep it clear and concise, but you want to keep your title tags short, too — under 60 characters. Any more than that and it will likely be cut off.
Keywords. Your title tag must contain high-quality keywords. This will ensure you land in front of those seeking what you have to offer.
Be original. Don’t use your meta title for more than one page on your website. This could cause some confusion for the reader and the search engine.
What makes a Good Meta Description?
Good meta descriptions are important. When your title is clicked and the reader is brought to your page, you want the content they receive to match your description. Below are a few factors that you must not ignore.
Valuable keywords. Just like the title tag, you will want to use high-quality keywords in your description as well. Be sure to do your research to determine the best keywords to use.
Create original descriptions. Your meta description should be unique for each page and include a compelling call to action.
Engage and compel. You want your readers to pick your meta title and description. Be sure to use language that will grab their attention and draw them in. Make them want to click the link and head to your site.
Keep it short. The meta description should be somewhere within the 50 to 160 character range. Make it too long and it won’t all be visible in your search results.
Want to Magnify Your Website’s SEO?
If you are ready to take full advantage of title tags and meta descriptions for your website’s SEO, then you need a team of experts who will go the distance. At DesignInk Digital, we work closely with you to develop a digital business strategy to help you outshine the competition.
Contact us today to learn more.
