Wondering where to start when exploring who your audience is? This Customer Avatar Interview helps you get clear about who they are, what they like, how they access information and what motivates them to buy or access services. Understanding your audience is critical to targeting and focusing your digital outreach for maximum impact. Knowing who they are, how they access information, where they shop, and what they need that you have to offer will help you streamline your online efforts. Once you are clear about who your audience is, analytics, heat-mapping and user feedback will help you fine-tune and modify to match actual traffic and to attract different visitors.
To complete this form, put yourself in the “head set” of your ideal customer; think about who they are and get really specific about that “avatar” by answering the questions in this interview as if you were them.
What will your avatar interview reveal?
Have fun with this, let go of any judgement, and complete this three times for three different types of ideal customers. When you complete and submit, you will be sent a copy of your work. After you have completed all three avatar interviews, breathe for a few minutes and then review with a fresh set of eyes. Compare the responses with your digital plan…evaluate, modify, act and evaluate.
