Boulder Peak Health

Dr. Kiki Silver specializes in helping her patients reach optimal health and performance by using an integrative approach. The Boulder Peak Health website needed an update to demonstrate that comprehensive approach and reach a specific targeted audience. Dr. Silver’s website is now focused on her primary markets, reflecting her specialties with increased functionality for supporting her business goals.

Boulder Peak Health

Market research

Avatar driven design

Content plan

Personality focused

Training

Coaching

Market research

Avatar driven design

Content plan

Personality focused

Training

Coaching

Market research

Avatar driven design

Content plan

Personality focused

Training

Coaching

I need a no-fuss digital team who is willing to listen and deliver.

I am looking for a website that captures my client base and demonstrates my own personality.

I understand the clients I have right now, but how do I attract and speak to the clients who are not in my office yet?

I have only positive things to share about my experience with Ingrid & all of the other staff at Design Ink!

The process moved along seamlessly and efficiently from the first meeting that I had with Ingrid. Based on our initial meeting & on additional information I provided, Ingrid and her team were able to identify the key areas that I wanted to update: content, style (font/color) and overall web layout to facilitate webspace use. Weekly updates and revisions were provided by Design Ink so that I could continue to provide ongoing direction in the evolution of the web design.

I was also provided with guidance as to how to build content for my site that was succinct and targeted to my web audience. All of the staff members were not only professional but also incredibly personable which made the process all the more enjoyable. Lastly, their knowledge in other regions of creating a digital ‘presence’ was also helpful for potential additional future considerations.

Dr. Kiki Silver, Owner

Challenges

The greatest challenge to a successful implementation was drilling down on a focused high-quality audience.

What was accomplished?

Comprehensive market research to identify the audience, understand the market’s behavior.
Develop a laser-focused strategy and design to appeal to the client’s customers.
A logo update, website design and custom web elements made Boulder Peak Health more accessible and functional online.
Training and coaching of the in-office team to build capacity to run the website in-house.

Attract high-quality clients