Yoga Loft

Jeff Bailey opened Yoga Loft Boulder in 2012 to bring yoga to the many who need it most. Grounded in the motivating principle that the practice of yoga is for a lifetime, Yoga Loft grew to 2 in person studios with filled-to-capacity classes, a live streaming service and an on-demand membership; all serving as a platform for growth for teachers and students alike. Steady growth offered challenges for the brand as new offerings, looks and membership requests came along.

Designing a consistent look, logo, colors and clearly articulating the brand message of Yoga Loft was critical for implementing a digital presence across platforms and channels. Developing clear membership offerings, responding to developing trends and creating a focused brand identity was important in the expansive digital space in which Yoga Loft exists.

With health and wellness at the forefront, the DesignInk Digital team collaborated on a new look, logo, customized website, social and e-mail rebrand, live streaming and on-demand offerings.

Yoga Loft

With health and wellness at the forefront, the DesignInk Digital team collaborated on a new look, logo, customized website, social and e-mail rebrand, live streaming and on-demand offerings.

Custom website

New look & logo

Social rebrand

Email Integration

Campaigns

digital & print ads

Custom website

New look & logo

Social rebrand

Email Integration

Campaigns

digital & print ads

Custom website

New look & logo

Social rebrand

Email Integration

Campaigns

digital & print ads

How do I develop I create a new branded look for an established business?

I need a more cohesive digital presence.

How do I maintain my established identity and refresh my brand?

I have worked with Ingrid and her dedicated team now for almost 3 years. Her passion to help others grow is what drives the technical detail and creativity that is necessary for success in this day and age. Ingrid and her team have helped me on many levels—everything from branding to custom web development, customer portal/interface and all the support to sustain it.

Ingrid and her team at DesignInk have helped me through the trails and tribulations of the pandemic. Like a business partner, they were there for me: helping to answer emails, create special ads, manage social media, branding, handling special events, platform switching support and more. If you are looking for creative, hands-on support you’ll find it with Ingrid’s team of professionals.

Jeff Bailey, Owner and Founder

Challenges:

The business grew organically and over the course of time employed multiple talents, each with their own unique point of view about the company, resulting in a cacophony of designs and voices across channels. The website used 3rd party vendors for scheduling, billing and data collection; controlling the access to solid data and the ability to integrate and streamline user experience.

What was accomplished?

Created a streamlined look integrating subtle elements from multiple logos, colors and styles. Designed multiple platform style sheets, logos and themes for print, digital and social. Designed and built a website that reflected the growing market’s need for relevant, up-to-date and integrated information. Developed digital strategies and content the demonstrated the client’s authority in the field. Connected and integrated the responsive website with social channels with a cohesive digital strategy.

Rebrand with precision