Pathogend New Jersey

Pathogend® of New Jersey provides hospital-grade, whole space bio-decontamination services. They specialize in high-level disinfection of schools, colleges & universities, ambulances, hospitals, daycare & nursing facilities, businesses and more.

With extensive experience decontaminating large facilities on a routine/preventative basis as well as emergency/outbreak responses, Toni and Betsy make it their mission to determine and provide customers with the best course of action. Over 10 years of experience in the industry, they have been the owner/operators of Pathogend of New Jersey since 2017. They have the knowledge and experience to care for all of their customers as if they are family. Family and co-workers matter 24/7 365 days of the year.

Pathogend of New Jersey, bio-decontamination experts. Two woman who kick A** in this unique market. Virus killers 99.9999%
Animation can really add life to your website let the experts at DesignInk Digital led by Ingrid DiPaula get you started
Eradicate pathogens with pathogend of NJ
Pathogend of New Jersey custom website build with animation
How many different ways can you spice up content related to pathogens
Animation can really add life to your website let the experts at DesignInk Digital led by Ingrid DiPaula get you started
How many different ways can you spice up content related to pathogens
Making pathogens interesting is just one of the fun projects the DesignInk Digital team got to work on

Challenges:

  • Establishing unique brand identify in a competitive market.
  • Integrating website and increasing digital presence.
  • Cutting through the noise to get a clear message out.
  • Urgent turn-around timeline.

What was accomplished?

  • A clean refreshed website with graphics, content and images that reflected the owners.
  • Market analysis and analytics drove content decision making.
  • Existing content was re-written and optimized in a new brand voice with high-quality linking, images and integrated socially.
  • A digital strategy was implemented which included new content, images, e-mail and channel integration.
  • Existing parent company content was re-branded, optimized and integrated in the digital space.
  • Landing pages helped to separate the multitude of services to better target and funnel the identified markets.
Refresh and Clarify Your Brand

Website refresh Animation Optimization Digital Strategies Sales sheets   Email setup. Channel integration   Collateral

Custom web dev elements created by full stack developers at DesignInk Boulder
Pathogend of New Jersey from the portfolio page on DesignInk Digital located in Boulder
Pathogend of New Jersey offers options to purchase Novaerus portables building a new brand with DesignInk Digital
Automators and email signups are a great method of email engagement and builds loyalty at Pathogend of NJ
DesignInk Digital created unique and professional icons adn graphics for the website build and brand refresh for Pathogend of New Jersey
Content creation and social integration are services theat DesignInk Digital provides for Pathogend of New Jersey
Pathogend of New Jersey sales sheets and print collateral created and designed by DesignInk Digital in Boulder CO
Custom web dev interplays with a tradition plugnplay website wiht Pathogend of NJ from the protfolio of DesignInk Digital Solutions

In the highly competitive field of bio decontamination and disinfection, we needed to break away from the mold and set our business apart; and we needed to do it rapidly. The DesignInk Digital team took a large volume of complex scientific and technical data and built a professional, yet accessible website for us.

They met with us to capture our personalities and elements that made us unique and then wove those qualities into our amazing website while featuring our wide array of services tailored for our target markets. During the build, the team created customized content specific to our audiences and responded as new products were introduced.

Pathogend of New Jersey continues to work with Ingrid and her team maintaining a relevant and up-to-date website which is integrated with email campaigns and newsletter updates. They create content, print ads, integrate our content on professional social channels and are our right arm with anything digital. They always have our backs and are continually developing strategies to keep us on the cutting edge. We are so glad we were referred to the team at DesignInk Digital!

Toni Lenhard, owner and Betsy Cirillo
Pathogend of New Jersey

How do we establish our own unique voice so our customers can understand what we have to offer?

Let's connect

New Strategies

Web Refresh

E-comm Solutions

Email Funnels

Contact

Testimonials

Free 15-minute Initial Consult

We can learn about your goals and what it will take to get you there.
© 2025All Rights Reserved ... Made with ❤️ by DesignInk LLC