K2 Derm

K2 Dermatology partnered with the team to overhaul their online presence, emphasizing their reputation as a woman-owned, community-focused medical skincare practice. The project aimed to refocus the website to highlight K2 Dermatology’s identity as a locally owned, medically focused clinic, while creating a design that reflects their expertise and trusted care.

Targeted email campaigns were launched to share monthly specials, events, and educational content with a growing patient base. Efforts also included boosting Google visibility through optimized business listings, unified profiles, and advanced analytics. Additionally, clear communication channels were developed to enhance operations and improve engagement for both patients and staff.

What We Did Together:

  • Collaborated closely with K2 Derm’s leadership to deeply understand their practice values and target audience.
  • Reimagined the website to reflect a medical, trustworthy, and fresh aesthetic, elevating their professional image and standing out from corporate clinics.
  • Developed relevant email campaigns to spotlight K2 Derm’s specials and upcoming events, keeping the community engaged.
  • Established and optimized Google identities and business listings, as well as integrated analytics to monitor growth and engagement.
  • Created clear, direct channels of communication to support every step of the patient experience.

Highlights:

  • Streamlined digital info for staff and patients with easy appointment booking and access.
  • Authentic messaging reflecting Boulder roots, woman-owned leadership, and a focus on expert, personalized care.
  • Expanded resources on skin health, post-treatment tips, and quality products.
  • Built trust and engagement with a patient-first approach.

Fostered strong communication and built client trust, allowing them to focus on their growing business. DesignInk Digital became a seamless extension of their marketing team, providing reliable monthly support that K2 Derm can consistently depend on.

Digital Strategies    Email Marketing/Funnels  Production Support   SEO Content Creation

DesignInk Digital transformed our online presence and made it easy for our patients to connect with us. Their team is reliable and proactive—we finally feel seen in the Boulder community.

Do you need to refocus your marketing efforts and get back on track with your vision?