Incredible Smiles

The Incredible Smiles website seemed to be receiving high traffic volume and upon inspection, thousands of toxic backlinks were discovered. Site security became a prime objective followed by clean-up and on-site optimization to begin attracting the kind of high quality visitor that reflected Dr. Kemmet’s dentistry practice. Once the clean-up was complete, digital strategies, a content plan and social integration strategies were launched.

Incredible Smiles

Incredible Smiles is an acclaimed cosmetic dentistry practice in Boulder, Colorado specializing in Invisalign, veneers, implants, crowns, as well as fillings, cleaning and bite restoration. Dr. Lori Kemmet and her team provide a high quality experience enhanced with lasers, 3D imaging and digital scanning. The Incredible Smiles website gallery features many celebrity testimonials and the dental blog includes informative articles. The Incredible Smiles website seemed to be receiving high traffic volume and upon inspection, thousands of toxic backlinks were discovered. Site security became a prime objective followed by clean-up and on-site optimization to begin attracting the kind of high quality visitor that reflected Dr. Kemmet’s dentistry practice. Once the clean-up was complete, digital strategies, a content plan and social integration strategies were launched.

Onsite optimization

Offsite optimization

Security tracking

Content integration

Digital property cleanup

Digital property re-integration

Ongoing tracking and reporting

Onsite optimization

Offsite optimization

Security tracking

Content integration

Digital property cleanup

Digital property re-integration

Ongoing tracking and reporting

Onsite optimization

Offsite optimization

Security tracking

Content integration

Digital property cleanup

Digital property re-integration

Ongoing tracking and reporting

How do you know who to trust?

Digital components of my business change regularly. How do I keep up?

There are so many moving and changing parts of maintaining a digital presence. How do I keep up?

There are a lot of businesses claiming to care for your SEO and those that are good at the up front sell. In this business it is difficult to know who you can trust.

I don’t even think about it much anymore because I know the team at Design Ink cares about my business like I care about my patients.

Dr. Lori Kemmet, Owner

Challenges

Toxic backlinks and security breaches had deeply infiltrated the website. 80% of the content was infected.
Content on the site did not contain healthy SEO practices.
On-going ad campaigns kept feeding the bad backlink infiltration.

What was accomplished?

A focused, coordinated clean-up effort with additional security, the dissection of most of the nefarious backlinks, and a daily sweep provided a foundation to begin building the framework for healthy optimization.
Content was re-written and optimized with high-quality linking, images and integrated socially.
A digital plan was implemented which included new content, images, videos fully optimized and integrated. This foundation provided a platform to design and build landing pages and ad campaigns driving geo-targeted, high quality traffic for high quality conversions.

Hire a team you can trust