Big Mozz

 

Big Mozz is on a mission to create the best party food ever, served at the most exciting events across the country. From Brooklyn’s Smorgasburg, to music festivals like Celebrate Brooklyn! & Governor’s Ball, and major venues like Yankee Stadium, Madison Square Garden, Citi Field, Big Mozz has served millions of orders of Mozz Sticks to happy customers across the country. A packed to capacity mozzarella making class in Chelsea Market offered a fun and interactive experience for all.

When the pandemic hit,  Big Mozz Founder, Matt Gallira had to pivot, and fast; shifting the entire business model from festivals and in-person classes to creating an online experience that captured the Big Mozz fun and flavor.

Big Mozz

Big Mozz is on a mission to create the best party food ever, served at the most exciting events across the country. From Brooklyn’s Smorgasburg, to music festivals like Celebrate Brooklyn! & Governor’s Ball, and major venues like Yankee Stadium, Madison Square Garden, Citi Field, Big Mozz has served millions of orders of Mozz Sticks to happy customers across the country. A packed to capacity mozzarella making class in Chelsea Market offered a fun and interactive experience for all.

When the pandemic hit,  Big Mozz Founder, Matt Gallira had to pivot, and fast; shifting the entire business model from festivals and in-person classes to creating an online experience that captured the Big Mozz fun and flavor.

Big Mozz - Mozzarella making classes and king of Big Mozz sticks

Website

E-commerce

Coupons

Affiliates

Email Integration

Customized Booking

Evergreen Products

Shipping Integration

Fulfillment

Digital Ads

Website

E-commerce

Coupons

Affiliates

Email Integration

Customized Booking

Evergreen Products

Shipping Integration

Fulfillment

Digital Ads

Website

E-commerce

Coupons

Affiliates

Email Integration

Customized Booking

Evergreen Products

Shipping Integration

Fulfillment

Digital Ads

Big Mozz - mozzarella making classes live and giant mozzarella sticks
Big Mozz - mozzarella making classes live and giant mozzarella sticks
My market is growing and changing. I know I need to grow too, where do I start?
I have to take my retail business online NOW!
I need to pivot my online store to respond to my market’s changing needs. How quickly can we make this happen?

Big Mozz came on the scene with a big splash. When the pandemic landed they were hit hard and chose not to panic but rather pivot and make a difficult time successful  with a new product — live, online mozzarella making classes!

From there they were able to continue to reach out to their vast audience and grow in a new direction. While still having the intention of bringing back their brand noteworthy mozz sticks.

Challenges

  • Transitioning multiple 3rd party apps into a cohesive online e-commerce store.
  • Multiple unique products created on the fly.
  • Complex booking requirements.
  • A timeline to get the store up yesterday.
  • A large and urgent demand for online remote team building.

What was accomplished?

The DesignInk Digital Team designed, built and launched a customized website and e-commerce store that captured the flavor and fun of Big Mozz. A digital plan was implemented which included new products, content, images, videos fully optimized and integrated. This foundation provided a platform to design and build landing pages and ad campaigns driving geo-targeted traffic. Ever-green products were integrated with fulfillment and shipping, and gift certificates, affiliates and coupons were added to accommodate Big Mozz’s expanding customer base.
Big Mozz Food Truck
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