Nourished Festival

Nourished Festival, is the largest gluten-free, allergy and specialty diet festival in the United States offering a stage for brands to present their products and consumers to enjoy opportunities to safely sample those goodies. Faced with increasing competition and a need to refresh branding, Jen Cafferty, CEO of Nourished Group asked the DesignInk Digital team to develop a “fun and festive” brand that would appeal to their emerging markets.

With health and wellness at the forefront, the DesignInk Digital team collaborated on a new look, name, logo, customized website, social and e-mail rebrand, event collateral, booth design and signage which reflected the excitement participants experienced when attending these world class events. 

Nourished Festival Logo

Nourished Festival

Challenges:

  • Bridging the gap and navigating change between their visionary leader and an in-house support team.
  • Establishing communication channels to articulate the direction of the design and development team and to support the in-house team.

What was accomplished?

  • A complete rebrand.
  • DesignInk Digital developed a new name, logo, and look which reflected the perspectives of the emerging markets.
  • Festival floor signage.
  • Expo West booth design and print collateral was created.
  • Social platforms and e-mail marketing were rebranded.
  • A customized website focusing on a streamlined user experience was built.
  • The interactive website required significant design and custom development to allow the user to discover and learn about all of the unique dietary opportunities that Nourished Festivals offer.
  • Collaboration between the two teams at DesignInk Digital and Nourished Group emphasized a process which highlighted the strengths and supported areas in which gaps existed.
  • Designed an on-going communication network for monthly email, signage, social, ads and other support required during the rebrand transition.
Do you know what your audience demands? Together let's Discover it.

Rebrand   Logo  Market-Driven Website  Trade Show Collateral  Social and Email Rebrand   Ongoing Support

Nourished Festival offers a gluten free alternative and they needed a new look, and website to accomodate their customers by DesignInk Digital in Boulder, Colorado
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nourished festival logo - Jen Cafferty vegan and gluten free festivals LOCATOR map for shows. Custom created by DesignInk Digital
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Nourished Festival, Plant Based, Keto, Gluten Free, Nut Free, Paleo,

Nourished Festival and the Nourished Group are a special focused brand in a quickly growing market. We had the opportunity to work with some of their energetic team to create a very custom, focused website for their exceptional festivals.

And then we were asked to create their own company refreshed site with their new branding as well. What a colorful crew! 

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