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  • Bold statement (reference pain point) designed to intrigue reader and provide quick overview of article. 2-3 sentences in length.
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  • Keep it simple. "In conclusion..." 2-3 sentences reiterate salient points. This could end in a question that might prompt user engagement.
  • What type of reader will find this interesting? Who will this post most appeal to? Add as many as apply - this is used to deliver the article to specific avatar designed pages on your website
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  • Industry specific or topic specific tags
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