Something 'catchy' that makes users want to click through and read article. Needs to 'hook' readers or be interestingly descriptive!
This is a word or two that describes the main theme or subject or the post. Not title. think category. (i.e. keyword, subject matter word)
This is asking what pressure or pain is the reader experiencing that the article resolves. NOT visible within the post this informs the CTA
Bold statement (reference pain point) designed to intrigue reader and provide quick overview of article. 2-3 sentences in length.
5-7 sentences per paragraph. Please identify 3 possible subheadings in bold. This will make post easy for reader to scan.
Reference/citation information please either provide external reference/citations by either copying and pasting the website, link to articles, names of people, books, products, resources, partnerships, venues Please write a short description of where in the text you would like the reference.
Keep it simple. "In conclusion..." 2-3 sentences reiterate salient points. This could end in a question that might prompt user engagement.
Audience
What type of reader will find this interesting? Who will this post most appeal to? Add as many as apply - this is used to deliver the article to specific avatar designed pages on your website
Post Image
We follow strict copyright protection when publishing photos and recommend using UNSPLASH and our IStock catalogue. For images owned by you please resize to featured image: 1080 x 1080 pixels (horizontal orientation) and rename title to keyword so not a string of numbers Within post content: whatever size works for image
Accepted file types: jpg, jpeg, png, gif.
Industry specific or topic specific tags
If it is easier for you to complete an article in a doc - please upload the document here and provide a title in the above required section
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